With 23 rinks and over 5 million patrons through our buildings, partnering with us represents an effective method of reaching your target market and a cost effective way of delivering your marketing message.
Our arena facility network gives you complete coverage of the state or enables you the flexibility to focus your campaigns regionally.
Repetition = Retention
Arena Advertising allows you to reach thousands of people over and over. Our rinks are consistently filled with youth and adult hockey/skating programs. With repeat visits from our client base, your ad is seen more often, creating a strong emotional tie with your customer.
Affluent
A recent Ice Sports Industry Survey, found that most of the parents of ice hockey and figure skating participants have a high level of education and work in “white collar” industries. Furthermore, they have high incomes, with over half earning more than $100,000 a year.
*Survey presented by the Southeastern Institute of Research- June 19, 2006
Cost Effective
To reach our annual target audience of 5 million patrons is at least half the cost of traditional advertising means, like radio or print. Arena advertising lets you reach people in a positive, enthusiastic and relaxed frame of mind, at a comparatively lower price.
The FMC Arenas advertising program allows you to target your most important markets. You can advertise precisely where you need to be, reducing the waste associated with many media programs. You can target potential consumers who live in the area, who have significant disposable income, and who are living an active lifestyle.
Consumer Profile
FMC Consumers represent the upper middle class in Massachusetts, dedicated to supporting their children’s participation in ice sports. Their attendance at these facilities can be year-round with seven month league seasons in the winter and extensive offerings of warm weather month camps and clinics.
- FMC consumers spend an average of two hours per visit at our family ice sports complexes.
- On average, “Hockey Moms and Dads” spend at least $1,600 annually on their children’s equipment and league fees.
For families with players on successfully competitive teams, tournament travel expenses significantly increase these consumers’ annual spending. Such expenses often include airfare and accommodations and can be as much as $10,000 in addition to regular season expenditures.
The most recognizable machine in the sports industry
is on the ice an average of 10 minutes every hour, granting more exposure than a
30 second television or radio spot.
