With 25 rinks and over 5 million patrons through our buildings, partnering with us represents an effective method of reaching your target market and a cost effective way of delivering your marketing message.
Our arena facility network gives you complete coverage of the state or enables you the flexibility to focus your campaigns regionally.
In 2008, we had over 5 million visitations.
Repetition = Retention
Arena Advertising allows you to reach thousands of people over and over. Our rinks are consistently filled with youth and adult hockey/skating programs. With repeat visits from our client base, your ad is seen more often, creating a strong emotional tie with your customer.
Affluent
A recent Ice Sports Industry Survey, found that most of the parents of ice hockey and figure skating participants have a high level of education and work in “white collar” industries. Furthermore, they have high incomes, with over half earning more than $100,000 a year.
*Survey presented by the Southeastern Institute of Research- June 19, 2006
Cost Effective
To reach our annual target audience of 5 million patrons is at least half the cost of traditional advertising means, like radio or print. Arena advertising lets you reach people in a positive, enthusiastic and relaxed frame of mind, at a comparatively lower price.
The FMC Arenas advertising program allows you to target your most important markets. You can advertise precisely where you need to be, reducing the waste associated with many media programs. You can target potential consumers who live in the area, who have significant disposable income, and who are living an active lifestyle.
Exclusivity*
When you advertise in our arena, you will be the only company of your kind advertising. Example: If Mercedes is on our dasher boards, BMW is not.
*Only available at a premium price
Extended Operating Seasons
Our advertising program allows us the means to keep the arena open longer.10 of our rinks are open throughout the summer. Your ad dollars are at work year round, and your advertisements help us keep it that way.
FMC Consumers represent the upper middle class in Massachusetts, dedicated to supporting their children’s participation in ice sports. Their attendance at these facilities can be year-round with seven month league seasons in the winter and extensive offerings of warm weather month camps and clinics.
These consumers spend an average of two hours per visit at our family ice sports complexes.
Discretionary Income
Amateur youth ice sports also require a strong financial commitment. FMC Ice Sports attendees have the discretionary income available to support their children's participation. The cost of hockey equipment and its maintenance as well as league and ice rental fees are high, and these consumers are willing and able to pay them.
On average, “Hockey Moms and Dads” spend at least $1,600 annually on their children’s equipment and league fees.
For families with players on successfully competitive teams, tournament travel expenses significantly increase these consumers’ annual spending. Such expenses often include airfare and accommodations and can be as much as $10,000 in addition to regular season expenditures.
Our most recent customer base analysis that 77% of our customers fall into these 6 categories.
Summit Estates is the wealthiest of all the clusters. In every sense, these families are enjoying the good life - luxury travel, entertainment and consumption of every kind are within easy reach.
Apple Pie Families households are well-educated, upper-middle class families. They are homeowners, often mini van drivers and radio listeners.
Leveraged Lifestyles contains established couples with tennage kids, mini vans and mortgages. Luckily, with a rand of seventh in the country, they have the hight incomes to support them.
Skyboxes and Suburgans is one of the best-educated and wealthiest clusters. These wealthy families shop at upscale stores, spend time feathering their nest and adhere to regular fitness programs.
Kids and Clout is comprised of affluent couples with school-age children. Their activities are geared almost exclusively toward with work or kids.
Soccer and SUVs households are large, upper-middle income households containing both new parents and families with older kids.
Dasherboard Advertising
Dasherboard advertising is a one-year program during which your organization’s ad panel will be placed on the boards of the arena(s). These ads surround the surface of the rink and provide the most visible and long-lasting exposure to your consumers.
Of course, you may use your own designer as well. In these instances, we have all of the information they will need to produce your design and get it to us for worry free production.
32" height x 96" wide
Full Color
Multi-panel discounts available
Zamboni Advertising
This is the most recognizable machine in the sports industry and is on the ice an average of 10 minutes every hour, granting more exposure than a 30 second television or radio spot.
Sponsorship Opprtunities
Align your company with one of our targeted programs, Each year we enroll over 9000 participants into one of our many Hockey or Skating Programs. By partnering with FMC Ice Sports, your company name is integrated into all aspects of the programming marketing and we can tailor our program communication delivery to maximize the awareness and activation of your sponsorship.
